Bachelor of Business Analytica
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Tổng quát về ngành
The Bachelor of Science (Business Analytics) degree programme is an inter-disciplinary undergraduate degree programme offered by the School of Computing with participation from the Business School, Faculty of Engineering, Faculty of Science, and Faculty of Arts and Social Sciences.
This is a four-year direct honours programme which offers a common two-year broad-based inter-disciplinary curriculum where all students will read modules in Mathematics, Statistics, Economics, Accounting, Marketing, Decision Science, Industrial and Systems Engineering, Computer Science and Information Systems.
Students in their third and fourth years of study may choose elective modules from two lists of either functional or methodological elective modules. Functional elective modules span business functions or sectors of marketing, retailing, logistics, healthcare, etc. Methodological elective modules include those related to big data techniques, statistics, text mining, data mining, social network analysis, econometrics, forecasting, operations research, etc. In sum, these elective modules span the most exciting and challenging areas of business analytics practice in the industry today.
Học gì?
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Mathematics, Statistics, Economics, Accounting, Marketing
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Decision Science, Industrial and Systems Engineering
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Computer Science and Information Systems
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Dynamic Pricing and Revenue Management
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Manufacturing Logistics
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Economics of E-Business
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Data-Driven Marketing
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Search Engine Optimization and Analytics
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Analytical Tools for Consulting
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Healthcare Analytics
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Applied Market…
Làm gì?
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Business analyst in Marketing, Retailing, Logistics, Healthcare…
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Experts in Big Data techniques, Statistics, Text mining, Data mining, Social network analysis, Econometrics, Forecasting...
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