Sinh viên trường Business NUS giành chiến thắng tại các cuộc thi tình huống trong nước và quốc tế

Exceptional teamwork, inventive thinking and analytical acumen – NUS Business School undergraduates have proven their mettle and emerged triumphant at both the local and international stage in two case competitions held recently.

NUS Bachelor of Business Administration students shine at recent case competitions; (top, from left) Jacky Hu, Jin Wenqi, Alexis Tan and Johnathon Tan excelled at the Rotterdam School of Management’s (RSM) STAR Case Competition, while (bottom, from left) Jessy Lene Amolar and Hazel Lye triumphed at the MaritimeONE Case Summit 2023.

A team of Bachelor of Business Administration (BBA) students comprising Jacky Hu, Alexis Tan, Jin Wenqi and Johnathon Tan from the NUS Case Consulting Group (CCG) won the Rotterdam School of Management’s (RSM) STAR Case Competition, while two BBA students, Hazel Lye and Jessy Lene Amolar, were victors at the MaritimeONE Case Summit 2023 organised by the Singapore Maritime Foundation.

Held annually in the city of Rotterdam in Netherlands since 2014, the RSM STAR Case Competition is regarded as one of the world’s most prestigious and highly anticipated business case competitions.

This year, 16 teams from top business schools around the world, including Berkeley University of California, University of Florida and Copenhagen Business School, were invited to showcase their problem-solving abilities and develop solutions to challenges faced by two global beverage giants.  The teams were given 12 hours to propose an innovative strategy to boost Heineken’s engagement with ‘Generation Z’ consumers specifically for its Heineken Silver brand. Meanwhile, Coca-Cola’s 24-hour challenge to participants involved proposing a solution to address water stewardship in water-stressed regions.

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